2010 Lead Generation Optimization Report
Released July 2010

The 2010 Lead Generation Optimization report points to a glimmer of hope that the economic struggles of 2009 will fade with time.

• Objective #1 -- Increasing Customer Acquisition: In 2007, customer acquisition ranked number two on the list, where 65% of the firms surveyed listed it as a key priority for marketing. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants.
• Objective #2 -- Increasing Brand Awareness: Branding was selected by 52% of the firms in 2007, 40% last year, and now it is cited, at an all-time high, by 54% of companies surveyed. Trends in social media may be responsible for marketing once again focusing on optimizing how the company and its products are viewed in the marketplace, moving beyond just one of many vendors to a preferred supplier status.
• Objective #3 -- Optimizing Cross-selling and Up-selling: As companies are looking to show investors that they can once again achieve revenue growth, this objective dovetails nicely with the "acquire customers" goal, as it focuses on optimizing the size of deals and increasing wallet share with existing customers.

Buy the report to learn more about plans to meet these objectives.

When you purchase this report, you will receive the 2010 Lead Generation Optimization Key Trends Analysis and a set of 34 charts with the answers to all the questions in the survey.

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$1495.00